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CONNECTIONS THAT CREATE OPPORTUNITY
More than an event. A reason to connect.
The right event brings the right people together.
NGR develops business events experiences designed to strengthen relationships between North American destinations and the international business events community.
With a focus on relevant connections, meaningful conversations and commercial opportunity, our approach puts people and relationships at the heart of every experience.
THE NGR EVENT EXPERIENCE
Designed around meaningful connections.
From focused sales missions to hosted buyer experiences, every NGR event is designed to bring the right people together, spark meaningful conversations and create opportunities for lasting business relationships.
DESTINATION SALES MISSIONS
Targeted in-market activity connecting destinations directly with relevant business event buyers.
ROADSHOWS
Multi-market programs designed to take a destination story directly to buyers across key EMEA markets.
HOSTED BUYER EXPERIENCES
Curated opportunities bringing qualified buyers and destinations together through relevant, high-quality experiences.
BUILDING SOMETHING OF OUR OWN
Alongside destination-led activity, NGR will develop its own events designed specifically around the North America and EMEA business events relationship.
CONNECTED BY NGR
Bringing the wider industry closer.
NGR Events sits at the heart of a wider ecosystem connecting North American destinations with business events professionals across EMEA and APAC.
By bringing the right people together through relevant experiences and industry activity, we aim to create relationships that continue well beyond the event itself.
From the first introduction to future opportunities, every connection has the potential to lead somewhere meaningful.
For destinations
• Meet relevant EMEA buyers
• Build market visibility
• Create meaningful sales conversations
• Activate key markets
• Extend activity beyond major trade shows
For buyers
NGR Events provides relevant opportunities to discover destinations, build relationships and experience North America in a more focused environment.
NGR Community members will receive priority information about relevant NGR event opportunities.
Let’s create the right room.
Whether you are a destination looking to activate a market or an industry partner interested in collaborating, talk to NGR.
