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OUR PURPOSE
Creating stronger connections between North America and the international business events community.
NGR exists to create stronger, more consistent connections between North American destinations and the buyers, planners and industry professionals who can help grow international business.
Representation provides dedicated market presence. Community builds qualified buyer relationships. Events bring those relationships to life.
Each part strengthens the others.
01
REPRESENTATION
Dedicated EMEA market presence and strategic sales support for North American destinations.
02
COMMUNITY
A curated network of qualified business event professionals across EMEA and APAC.
03
EVENTS
Opportunities that bring destinations and buyers together through meaningful, face-to-face experiences.
LONG-TERM RELATIONSHIPS
We focus on meaningful connections and sustainable opportunity.
OUR PHILOSOPHY
People. Places. Opportunities.
NGR believes in quality over quantity. Better conversations rather than more conversations. Relevant opportunities rather than noise.
PEOPLE
The right people matter
We focus on meaningful relationships with qualified business event professionals and destination partners.
PLACES
North America is our focus.
We connect international business events professionals with destinations across the United States and Canada.
OPPORTUNITIES
Relevance over volume.
We focus on creating genuine opportunities that bring the right destinations and people together.
Long-term relationships rather than short-term transactions.
That philosophy runs through everything we do.
OUR APPROACH
Bringing destinations
and people together.
We take a considered, relationship-led approach, connecting international business event professionals with destinations across North America.
Relationship led
We focus on meaningful, long-term partnerships built on trust and shared opportunities.
Specialist Focus
Our expertise is exclusively on North America, giving us in-depth knowledge and local insight.
Quality over quanity
We create the right opportunities, bringing the right destinations and people together.
We act as a trusted bridge between destinations and the global business events community.
MEET THE FOUNDER
A personal approach with a global perspective.
MEET DAN NOYCE
Founder & CEO, NGR Group
Dan Noyce is an international business events professional with more than a decade of experience across destination sales, relationship management, buyer engagement and market development.
Before founding NGR, Dan built his career working closely with destinations, destination marketing organizations, convention bureaus, venues, hotels and industry partners across North America and the wider global business events market.
He also led the relationship management team responsible for delivering a major international hosted buyer program, while holding senior international sales and relationship management responsibilities across the global business events industry.
That experience gave him a rare perspective on both sides of the market: the destinations seeking to grow international business and the buyers responsible for placing it.
Through NGR, Dan is focused on helping North American destinations build stronger, more meaningful connections across EMEA while developing a qualified international buyer community around the region.
WHAT MAKES NGR DIFFERENT
A more meaningful approach to global business events.
Relationships First
The right relationship is worth more than a large database.
Quality over Quantity
Relevant opportunities matter more than volume.
North America Focused
A specialist focus creates deeper understanding and stronger market knowledge.
Long-term Thinking
NGR is built around sustainable relationships, not short-term transactions.
