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NGR GROUP
Connecting North American destinations to the EMEA business events community.
NGR Group brings North American destinations and business event professionals together through strategic destination representation, a curated buyer community and industry experiences designed to create meaningful connections.
OUR APPROACH
One ecosystem. Three ways to connect.
NGR is built around relationships. Our three pillars work together to create opportunities for destinations and business event professionals across international markets.
RELATIONSHIPS
Relationships drive business.
Business events are built on relationships. So is NGR.
The strongest business opportunities begin with the right relationships.
NGR connects North American destinations with qualified buyers and planners across EMEA, creating opportunities for better conversations, stronger market understanding and long-term commercial relationships.
BUILT FOR NORTH AMERICA
A specialist focus
North America is not simply one region within a wider portfolio. It is the focus of NGR.
NGR is deliberately focused on North America.
We work with destinations across the United States and Canada seeking stronger connections with the EMEA business events market.
That specialist focus allows us to build deeper destination knowledge, stronger buyer relationships and a clearer understanding of the opportunities that matter.
NGR COMMUNITY
A community built around connection.
NGR Community connects qualified business event professionals across EMEA and APAC with North American destinations through curated insight, relevant opportunities and meaningful introductions.
It’s a space to build relationships, share knowledge, exchange opportunities and stay informed about the latest developments in the region’s business events landscape.
Through both in-person and online engagement, the Community helps keep you connected – with NGR and with each other – all year round.
STAY INFORMED
The NGR Briefing
NGR provides insights, updates and opportunities that help you stay connected to the latest developments in North America’s business events landscape.
A curated monthly update bringing together the North American destination news, developments and opportunities most relevant to international business event professionals.
One useful email. Not an inbox full of noise.
WHY NGR
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Let’s create better connections.
Whether you’re a North American destination looking to strengthen your EMEA presence or a business event professional exploring North America, we’d love to hear from you.
Let’s create better connections.
01
SPECIALIST FOCUS
North America is not one part of our business. It is our focus.
02
QUALITY OVER QUANTITY
Relevant buyers, meaningful conversations and opportunities with purpose.
03
CONNECTED ECOSYSTEM
Representation, Community and Events strengthen one another.
FOUNDER
A personal approach with global perspective.
NGR Group was founded by Dan Noyce, an international business events professional with more than a decade of experience across destination sales, relationship management, buyer engagement and market development.
His experience across international sales and leading teams responsible for delivering hosted buyer programs across Europe and North America helped shape the model behind NGR today.
DAN NOYCE
Dan
Founder & CEO, NGR Group
